Marketing funnel are a classic technique used to help track the various milestones a consumer reaches in their journey with a particular brand. Firms can use these generic pathways to better align their content, site etc. to gain customer loyalty.
On that note, funnel coaching is also incredibly important and a fruitful way to get the most out of a funnel strategy. It’s not enough to simply create a funnel and expect it to work perfectly, you and your sales team have to understand the best way to divide time and resources to follow through the four stages of a funnel.